Tuesday, February 14, 2017
Mague and I at the Rooftop Night Market, where I met her. ...
Mague and I at the Rooftop Night Market, where I met her.
Happy Valentine's Day everybody!
In true blogger style for Valentine's Day, I decided to keep this set of pictures from my shoot in Mague Designs as inspiration for your date nights today and days to follow.
If you didn't see my first post in Mague Designs, you can check it out here.
If you haven't come across this brand, you may be curious to know more about it and today I have put together an interview with Mague, herself, about her brand! As you may know, I am an aspiring entrepreneur and I do find myself very intrigued by the stories behind some of the brands I have come across. Lately I am more fascinated by the up and coming brands and the people working tirelessly to build their companies and make them easily recognised on a global scale. Often times we read about how brands such as Coca- Cola began, but because they were built so long ago, the complete understanding and intensity behind the blood, sweat and tears put into building these names, that we cannot remember never knowing, is not fully felt. We don't fully appreciate what it meant for Coca-Cola to only sell twenty-five bottles in a single year. As a result, I have gained a huge interest in people starting businesses and in telling their stories, as I develop my own. On this journey, I stumbled across a lady called Mague. After an evening filled with walking around the Rooftop Night Market in Musgrave (which I spoke about here), it was such a breath of fresh air to bump into a lively and bubbly character. Mague was so welcoming and on that very day, we agreed to collaborate soon. And collaborate we did!
So if you would like to know the brains and hands behind this beautiful African necklace and the gorgeous skirt so many people have been complimenting on social media, here is a short interview to indulge yourselves:
As we learned from the interview with Matimba Ngwenya, having a clear cut vision of what you want your brand to stand for is the first step to establishing your brand. I asked Mague to describe her brand:
"Mague is all about complimenting the people. 'Uniquely Yours' as the slogan says it all. It's not only about creating trendy fashion pieces, but it's specifically tailored to incorporate the style, personality and individuality of the people (as we make custom-made garments). Even the ready-to-wear garments have a unique flavour because customers always mention it without being aware of our slogan".
Many say that children are not capable of determining what they would like to do with the rest of their lives, but that idea is consistently challenged. Mague's background in fashion and how her career developed is a sure sign that sometimes we do grow up knowing exactly what we want to do and exactly what we are passionate about:
"... it started from when I was little. I used to cut up fabric and flowers to revamp my wardrobe. In high school, I would design garments, take them to my sister (who sews) and I also worked with other tailors.
I actually studied Biotechnology at D.U.T and after graduating, I decided to seriously pursue fashion".
Establishing a brand does have its fair challenges and I found it interesting to find out what Mague's challenges have been since becoming her own boss:
"The biggest challenge, thus far, has been the consistency of growing the brands with regards to sales and exposure; so basically. the marketing of the label".
With challenges comes successes and while the journey towards building that global brand may not be the smoothest, it would be short-sighted to overlook some of the successes along the way:
"When I took part in the Dundee July, I won 'African Designer', and had amazing coverage from that showcase: front page of Isolezwe, News24 and Sunday Tribune [local newspapers]".
While there is a strong focus on having a high quality product and service, Mague explains that, in practice, this is not the end all:
"When starting a business, make sure you have your marketing strategy on point and a business plan; not just the product itself. Persistence with diligence, with patience and a spirit of endurance regardless of the odds".
To conclude the interview, Mague explains her biggest lesson as an entrepreneur:
"Get your basics covered first and build from there. Endurance! Endurance! And more endurance, and you will see the rewards of your labour. It's a longevity game!"
Skirt- Mague Designs (R350/ US$29.90 with your own material)
Necklace- Mague Designs (R70/US$5.38)
Thank you so much for reading this post. I hope you loved the outfit inspiration and the interview that followed.
If you would like to learn more about Mague or follow her on social media to see more of her designs, check her out on:
or contact her on:
+27745154538 for your uniquely designed garments and jewellery.
You can also visit her store:
607 West Walk Building